Regardless of what type of business you are in or how amazing your product may be, nothing will matter if you’re unable to capture the attention of potential customers. You need to project a sense of professionalism and effectively communicate your brand message to your target audience.
When it comes to the shaved ice and snow cone industry, you can accomplish this goal in building your business with visually engaging displays in your shaved ice shop or concession stand. Just like all other aspects of your business, every design decision that you make should have some reasoning behind it.
Are you just starting up your shaved ice business or looking to give your shop a refresher? No worries — here’s a handy guide that you can use to consistently make the right impression with high quality displays.
Consistency Across Media
Everything from your awnings and banners to your menu boards and flyers should maintain the exact same look and feel. Not only does this cohesion make it easy for a customer to understand and navigate your product offerings, but it also helps develop brand recognition.
A mixture of mismatched color schemes, graphics and typefaces can cause confusion, and make customers lose interest. Don’t think that this means that your branding will automatically be boring! You can still show some personality, as long as you maintain that cohesion.
Simplicity is Key
Creating an excellent customer experience is obviously extremely important, especially in the shaved ice business. Put yourself in the customer’s shoes — you want it to be easy for you to browse a menu, place an order and pick it up quickly. If signs are not clearly printed or are hard to read it will be frustrating to go through this process efficiently and in turn it will make it difficult for your servers as well. As tempting as it may be to use very intricate or stylized fonts, simplicity will make everything better.
Make it Eye-Catching
Above all, one of the main goals of any business is to attract customers and continually drive interest. In terms of design in your shaved ice shop, that means creating striking signage that will motivate potential customers to choose your store over another. Keeping the above in mind, choose colors that reflect your brand without going overboard. If you’re having trouble coming up with something that will really resonate, then consider coming up with a fun and appropriate theme to tie everything together.
Your signage and displays will be the first thing that your customers see when they come to your shaved ice business. Following the design guidelines that we’ve discussed today could ultimately be the difference between losing valuable customers and actually making sales.
In your personal experience, have you come up with any creative tips or ideas in designing your shaved ice business displays? Please share them with us on Facebook, or you can contact us directly at firstname.lastname@example.org. Be sure to visit our sister site, 1-800-Shaved-Ice.com, for professional shaved ice menus, signs, equipment, and much more.